720.771.8369 | bobby.purcella@gmail.com | linkedin.com/in/bobbypurcella | Littleton, Colorado
Instructional Designer | eLearning Designer & Developer | Learning Consultant | Project Management | LMS Management | Web Developer
Technical Skills: Articulate 360 Platform, Adobe Creative Cloud, Camtasia, vYond, Office 365, HTML, JavaScript, jQuery, CSS, ASP, SQL
Key Strengths: Interactive Content Development, E-Learning Standards, Needs Assessment, UX/UI Design, Process Flow Improvement, Troubleshooting/Testing, Adult Learning Theories, Project Management
For over a decade, I’ve successfully created educational courses that are effective, interactive and engaging. My ambition is to design training experiences that transcend the typical thinking “Oh great, I have to complete training.” My content creation spans from OSHA compliance, corporate security awareness, as well as customer service and sales training. The art of developing educational programs is more than a profession to me-it’s a passion.
One of my key accomplishments was the development of a Content Management System which I built from the ground up within our Learning and Development department. The result was a single point web application that streamlined a 27-point process flow. Upon receiving a course request, the CMS seamlessly manages the tracking of assignments, editorial and legal reviews, as well as the setup of Learning Management System (LMS) notifications. The CMS was powered by a robust database and featured an innovative custom course numbering system.
In this course, we covered the rules and regulations set by OSHA. We met with a field technician for a photo shoot at his garage location. Throughout the course, we referred to a fictional character named ‘Anthony’ as a progress indicator. As students progressed through each section (Head, Eyes, Shirt/Vests, Hands, Pants, and Footwear), Anthony would be depicted wearing the appropriate personal protective equipment (PPE).
This course also included interactive scenarios where students had to select the correct PPE for each situation.
For tracking data, I used SCORM 2004 because the client required question-level detail.
This course was designed as a corporate wide effort. Delivered to 56,000 employees, explaining how the company utilized the 9-Block model for employee annual ratings.
Collaborating closely with the subject matter expert (SME), I developed content, visuals, and interactive elements. The most impactful aspect of this course was the 9-Block interaction. Learners were presented four scenarios where they had to listen to or they could read the situations, then rate the “Employee.”
After making their choice, the learners received additional feedback to enhance their understanding of the 9-Block model and its application within the company.
The course was designed to introduce a novel product. The Subject Matter Expert (SME) sought an innovative approach that deviated from conventional training methods he had previously encountered.
In collaboration with the SME, several meetings were conducted to gain a deeper comprehension of the product’s features and its presentation to consumers.
During this particular exercise, learners were presented with a scenario and tasked with identifying the accurate answer. After making their selection, the robot would proceed to retrieve their chosen option and place it onto a conveyor belt. This belt would then transport the item to an evaluation device, which would assess their selection and offer feedback through visual cues and audio signals, denoting whether the response was correct or incorrect.
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