Storyline

508

vYond

Camtasia

ADDIE

SCORM

< AVAILABLE FOR WORK />

Bobby Purcella

Instructional Designer/Learning Experience Designer

With deep technical expertise, known for creating scalable learning solutions and driving measurable impact through strong accessibility, compliance, and process discipline.

View My Work

Years Professional Experience

Articulate Storyline
Expert Level

Adobe Photoshop
Advanced Level

Camtasia
Advanced Level

instructional Design
Certification

508 Trusted Tester
Certification

Portfolio

SELECTED WORK

A curated selection of projects that I have developed.

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OSHA

OSHA Training - Personal Protective Equiptment (PPE)

To teach OSHA’s safety requirements, I designed a course that blended real‑world visuals with guided learning cues. A field technician participated in a photo shoot at his garage, providing authentic imagery throughout the modules.

Created a fictional character, Anthony, who served as a visual progress marker—appearing with the correct PPE for each section as learners advanced.

The experience culminated in interactive, decision‑based scenarios where learners selected the proper PPE for various workplace situations, reinforcing both comprehension and practical judgment.

Storyline SCORM Photoshop JAVASCRIPT

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Human Resources

9-Block rating tool

Developed a corporate training program deployed to 56,000 employees to explain the company’s 9‑Block performance rating framework.

Working closely with the SME, I created the course structure, visuals, and interactive experiences. A centerpiece of the course was a 9‑Block decision‑making activity where learners assessed four employee scenarios and received immediate, targeted feedback—strengthening both comprehension and consistency in applying the model.

Storyline SCORM Photoshop Voice editing

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Business Sales

Edge Bare Metal

This course introduced a new product to the market, and the SME wanted a training experience that broke away from traditional formats. After several collaborative working sessions, I gained a deep understanding of the product’s features and how it would be positioned to consumers, which informed the creative direction of the learning experience.

To bring the content to life, I designed an interactive scenario where learners evaluated product‑related situations and selected the correct response. Once a choice was made, a robot character animated the decision—retrieving the selected item, placing it onto a conveyor belt, and sending it through an evaluation device. The device then delivered immediate visual and audio feedback, clearly signaling whether the learner’s selection was correct. This dynamic sequence became the standout element of the course, transforming a standard knowledge check into an engaging, memorable experience.

Storyline Photoshop SCORM Sound Editing

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Sales Training

EDGE Compute - Simulations

To help sales representatives internalize the product‑marketing call process, I partnered closely with the subject matter expert to design an inventive, scenario‑based simulation. We transformed a traditionally linear workflow into an experiential learning journey built around eight distinct “Phone Call” scenarios, each illustrating a different customer profile, objection pattern, or decision point.

Learners progressed through these interactive call sequences, practicing judgment, message delivery, and objection handling in a safe environment. The experience concluded with a 10‑question knowledge check aligned to the behaviors modeled in the scenarios, ensuring measurable skill validation.

The final solution was delivered as a SCORM 1.2 package to meet the client’s requirement for simple completion‑date tracking while maintaining a smooth LMS deployment experience.

Storyline Video Editing SCORM

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IT Training

Security Awareness Training

This Security Awareness for Managers course was built around ten core topics, and the client wanted to give learners flexibility in how they completed the training. To meet that need, I designed a dual‑path experience: learners could either take the full course or attempt a “test‑out” assessment. Those who did not pass were automatically routed into the complete curriculum, ensuring both efficiency and compliance.

To support detailed tracking and performance insights, the course was published in SCORM 2004, enabling the client to capture granular, question‑level data. This allowed managers and administrators to monitor learner performance with precision and ensure the organization met its security training requirements.

Storyline Video Editing SCORM XXXXXXX

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Sales Training

Treasure Island

Treasure Island was originally developed as a Flash‑based interactive course, where I served as the Instructional Designer collaborating closely with a Flash Programmer and a Graphic Artist to bring the experience to life. Together, we built a highly visual, interactive learning environment that relied heavily on custom animations and programmed interactions.

When the course needed to be repurposed a year later, I faced a significant challenge: both the Flash Programmer and Graphic Artist had since left the company. With no access to the original creative team, I had to re‑engineer the course on my own—reconstructing interactive elements, re‑creating visual assets, and translating the Flash‑driven experience into a format the organization could continue to support. This unexpected shift became an opportunity to demonstrate adaptability, technical problem‑solving, and end‑to‑end ownership of the learning product.

Storyline Photoshop SCORM

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STAR Method

AOD Farms Employee hiring guid

The organization needed a training solution to ensure hiring managers consistently followed company policies and procedures when selecting new employees. Existing guidance was text‑heavy and failed to support real‑world decision‑making.

My role was to transform this compliance‑driven content into an engaging, instructionally sound learning experience that would help managers apply the hiring process correctly and confidently.

I designed a structured learning journey that walked managers through the full lifecycle of hiring the right employee, integrating policy interpretation, scenario‑based decision points, and guided practice. To meet the client’s requirement for detailed learner analytics, I implemented SCORM 2004, enabling granular question‑level tracking and deeper insight into learner performance.

The final course provided a clear, actionable framework for compliant hiring practices and equipped managers with the knowledge needed to make informed, policy‑aligned decisions. The enhanced tracking allowed stakeholders to monitor comprehension, identify knowledge gaps, and target follow‑up support where needed.

Storyline Photoshop Testing SCORM

Live Demo (Pop-up window)

Interactive Design

Discovering Fly Fishing Flies

For an interview assignment, I was asked to create an interactive marker‑based demo to showcase my rapid prototyping and Storyline development skills. I built the experience in Articulate Storyline, focusing on clean interaction design, intuitive navigation, and a polished user flow. Working under a tight turnaround, I completed the full build in roughly three hours, demonstrating both technical fluency and the ability to deliver high‑quality interactive content on demand.

Storyline Photoshop AI research

Expertise

TECHNICAL ARSENAL

Authoring & Media Tools:

Articulate Rise Camtasia vYond Photoshop Illustrator Copilot Articulate Storyline 360 AI Assistant

Learning Technologies & Platforms:

LMS Administration SCORM gSAP HTML CSS Javascript

Instructional Design Methods:

addEventListener Agile/Scrum Needs Analysis Storyboarding Microlearning Knowledgw Checks Learning Evaluation (Kirkpatrick Model)

Accessibility & Compliance:

WCAG 2.1 Accessible Design Universal Design for Learning (UDL)

Proficiency Overview

Authoring & Media Tools 95%

Learning Technologies & Platforms 90%

Instructional Design Methods 80%

Accessibility & Compliance 85%

● Proficiency scores reflect depth of production experience, community contributions, and teaching ability — not just familiarity.

Background

ABOUT ME

Hybrid ID + developer

Highly technical designer who builds complex, scalable learning solutions.

Consistently deliver measurable impact at scale.

I don’t just build training — I improve systems, reduce costs, and drive performance outcomes.

Strong accessibility, compliance, and process‑driven expertise.

Trusted Tester certified. Can be trusted with enterprise‑level, compliance‑critical learning programs.

ATD Instructional Design Certificate

DHS Trusted Tester Certification

I am a technically advanced Instructional Designer with more than a decade of experience creating scalable, accessible, and measurable learning solutions across large organizations. My work history blends instructional design, multimedia development, accessibility compliance, and learning technology expertise, making me a hybrid ID–developer who can build both the learning strategy and the technical execution.

I delivered high‑impact training for organizations including the U.S. Army, Lumen, CenturyLink and Conduent, consistently producing results such as large‑scale learner reach, cost savings, documentation reduction, and performance‑critical pass rates. I am fluent in SCORM, LMS administration, Storyline, Rise, video editing, JavaScript, and AI‑assisted development workflows.

My background also includes DHS Trusted Tester certification, strong grounding in WCAG/508 accessibility, and experience designing custom interactions, UI/UX elements, and process‑driven learning systems. I bring a mix of creativity, technical skill, and operational efficiency.

Career Timeline

09/2025 — Present

Instructional Designer — Areli

● Developed and delivered 10 SCORM courses for 1,600 U.S. Army Real Property specialists executing on tight deadlines.
● Delivered a full end to end redesign of the Areli Customer Service course, implementing 508 compliant standards and targeted assessments to significantly enhance usability and instructional effectiveness.
● Created high impact interactions such as a carousel, process flow validation using drag and drop or puzzle activities, slider-based decisions and story focused video editing which strengthened comprehension.
● AI assistant tool used for storyboard idea generation, complex coding development, produced voiceovers, cutting development and saving development and reducing rework.
● Consulted with third party vendor on incorporating content with U.S. Army LMS, condensing a 90 page procedure document into a 2 page streamlined process (98% reduction).

09/2021 — 04/2024

Instructional Designer — LUMEN

● Developed and delivered SCORM compliant learning products by applying ADDIE/SAM methodologies, creating UI/UX and instructional graphics for 300+ employees.
● Collaborated with SMEs to align the needs analysis, course objectives and knowledge assessments ensuring measurable performance outcomes which required a 100% pass rate.
● Published SCORM compliant courses to internal LMS platforms, enabling automated tracking of completions, scores, and pass/fail results for all required training and compliance reporting.

01/2016 — 09/2021

Instructional Designer — Centurylink/Conduent

● Led end to end instructional design initiatives for 700 employees across multiple sales channels and field technician roles, delivering virtual instructor led and web-based training solutions.
● Architected and launched a ground up Content Management System that centralized all project tracking across the department, eliminating a manual process, streamlining operational workflows and enabled real-time management reporting.
● Designed and built a scalable corporate event registration site that delivered $840K cost savings in its first year.

Get In Touch

LET'S BUILD SOMETHING

Have an exciting project in mind or just want to say hi? I'd love to hear from you. You can email here. <--