BP
Bobby Purcella
Home Resume/CV Work Skills About Contact
< AVAILABLE FOR WORK />

Bobby Purcella

Instructional Designer/Learning Experience Designer

With deep technical expertise, known for creating scalable learning solutions and driving measurable impact through strong accessibility, compliance, and process discipline.

0+
Years Professional Experience

Articulate Storyline
Expert Level

Adobe Photoshop
Advanced Level

Camtasia
Advanced Level

Instructional Design
Certification

508 Trusted Tester
Certification

Portfolio

SELECTED WORK

A curated selection of projects that I have developed.

OSHA

Interactive Jeopardy game for ILT and Self paced

Developed a dual‑mode Jeopardy‑style learning game (ILT and self‑paced) with selectable characters and programmed randomized Daily Doubles to increase interactivity and learner motivation.

Storyline SCORM Photoshop JavaScript
Human Resources

9-Block rating tool

Developed a corporate training program deployed to 56,000 employees to explain the company’s 9‑Block performance rating framework.

Working closely with the SME, I created the course structure, visuals, and interactive experiences. A centerpiece of the course was a 9‑Block decision‑making activity where learners assessed four employee scenarios and received immediate, targeted feedback—strengthening both comprehension and consistency in applying the model.

Storyline SCORM Photoshop Voice editing
Business Sales

Edge Bare Metal

This course introduced a new product to the market, and the SME wanted a training experience that broke away from traditional formats. After several collaborative working sessions, I gained a deep understanding of the product’s features and how it would be positioned to consumers, which informed the creative direction of the learning experience.

To bring the content to life, I designed an interactive scenario where learners evaluated product‑related situations and selected the correct response. Once a choice was made, a robot character animated the decision—retrieving the selected item, placing it onto a conveyor belt, and sending it through an evaluation device. The device then delivered immediate visual and audio feedback, clearly signaling whether the learner’s selection was correct. This dynamic sequence became the standout element of the course, transforming a standard knowledge check into an engaging, memorable experience.

Storyline Photoshop SCORM Sound Editing
Sales Training

EDGE Compute - Simulations

To help sales representatives internalize the product‑marketing call process, I partnered closely with the subject matter expert to design an inventive, scenario‑based simulation. We transformed a traditionally linear workflow into an experiential learning journey built around eight distinct “Phone Call” scenarios, each illustrating a different customer profile, objection pattern, or decision point.

Learners progressed through these interactive call sequences, practicing judgment, message delivery, and objection handling in a safe environment. The experience concluded with a 10‑question knowledge check aligned to the behaviors modeled in the scenarios, ensuring measurable skill validation.

The final solution was delivered as a SCORM 1.2 package to meet the client’s requirement for simple completion‑date tracking while maintaining a smooth LMS deployment experience.

Storyline Video Editing SCORM
const learn = () => { XXXXXXX return knowledge; };
05
AI Intergration

GIS Fundamentals - Terminology

Using AI to assist with building a carousel with 12 diffrent terms. Using Storyline variables to help make updates rapidly.

Storyline AI SCORM JavaScript
$ terraform apply + aws_instance.main + aws_rds.primary Plan: 12 to add
06
Sales Training

Treasure Island

Treasure Island was originally developed as a Flash‑based interactive course, where I served as the Instructional Designer collaborating closely with a Flash Programmer and a Graphic Artist to bring the experience to life. Together, we built a highly visual, interactive learning environment that relied heavily on custom animations and programmed interactions.

When the course needed to be repurposed a year later, I faced a significant challenge: both the Flash Programmer and Graphic Artist had since left the company. With no access to the original creative team, I had to re‑engineer the course on my own—reconstructing interactive elements, re‑creating visual assets, and translating the Flash‑driven experience into a format the organization could continue to support. This unexpected shift became an opportunity to demonstrate adaptability, technical problem‑solving, and end‑to‑end ownership of the learning product.

Storyline Photoshop SCORM
Branching

GIS Fundamentals

Created a five‑panel slider interaction used to reveal segmented information and trigger branching pathways for deeper, personalized learning.

Storyline Photoshop Testing SCORM
Interactive Design

Discovering Fly Fishing Flies

For an interview assignment, I was asked to create an interactive marker‑based demo to showcase my rapid prototyping and Storyline development skills. I built the experience in Articulate Storyline, focusing on clean interaction design, intuitive navigation, and a polished user flow. Working under a tight turnaround, I completed the full build in roughly three hours, demonstrating both technical fluency and the ability to deliver high‑quality interactive content on demand.

Storyline Photoshop AI research
Interactive Design

Security Awareness Training

This Security Awareness for Managers course was built around ten core topics, and the client wanted to give learners flexibility in how they completed the training. To meet that need, I designed a dual‑path experience: learners could either take the full course or attempt a “test‑out” assessment. Those who did not pass were automatically routed into the complete curriculum, ensuring both efficiency and compliance.

To support detailed tracking and performance insights, the course was published in SCORM 2004, enabling the client to capture granular, question‑level data. This allowed managers and administrators to monitor learner performance with precision and ensure the organization met its security training requirements.

Storyline Video Editing SCORM

Expertise

TECHNICAL ARSENAL

Authoring & Media Tools:

Articulate Rise Camtasia Vyond Photoshop Illustrator Copilot Claude ChatGPT Gemini Articulate Storyline 360 AI Assistant

Learning Technologies & Platforms:

LMS Administration (SuccessFactors) SCORM GSAP (GreenSock) HTML CSS Javascript

Instructional Design Methods:

ADDIE Agile/Scrum Needs Analysis Storyboarding Microlearning Knowledgw Checks Learning Evaluation (Kirkpatrick Model)

Accessibility & Compliance:

WCAG 2.1/508 Trusted Tester Accessible Design Universal Design for Learning (UDL)

Proficiency Overview

Authoring & Media Tools 95%
Learning Technologies & Platforms 90%
Instructional Design Methods 80%
Accessibility & Compliance 85%

● Proficiency scores reflect depth of production experience, community contributions, and teaching ability — not just familiarity.

Background

ABOUT ME

Hybrid ID + developer

Highly technical designer who builds complex, scalable learning solutions.

Consistently deliver measurable impact at scale.

I don’t just build training - I improve systems, reduce costs, and drive performance outcomes.

Strong accessibility, compliance, and process‑driven expertise.

Trusted Tester certified. Can be trusted with enterprise‑level, compliance‑critical learning programs.

ATD Instructional Design Certificate
08/2024

ATD E-Learning Instructional Design Certificate

DHS Trusted Tester Certification
11/2025

508 Certificate

AI and Career Empowerment Certification
06/2026

AI Certificate

Instructional designer with 10 years of experience building SCORM and Section 508-accessible e-learning for telecom and federal audiences. Expertise in designing OSHA-compliant safety curricula for high-risk field environments. Section 508 Trusted Tester certified. Delivered 10 courses to 1,600+ U.S. Army specialists in four months, cut a 90-page LMS procedure to 2 pages, and built an event registration platform that saved $840K in its first year. Proficient in Articulate Storyline 360, Camtasia, Photoshop, and AI-assisted development.

Career Timeline

09/2025 — 06/2026

Areli | Instructional Designer/Learning Experience Designer

● Designed and delivered 10 SCORM courses in four months for 1,600+ U.S. Army Real Property specialists.
● Saved $5,000 by producing voiceover with AI instead of paid talent, within a project with no media budget.
● Built a GIS fundamentals certification course for 1,100 U.S. Army Real Property specialists in the final three weeks of the contract.
● Used AI tools for storyboard ideation and JavaScript trigger development, reducing development time and rework.
● Condensed a 90-page U.S. Army LMS posting procedure into a 2-page process guide (~98% reduction), partnering with a third-party vendor to publish content faster with zero upload errors.
● Redesigned the Customer Service course end to end for 50 employees, replacing PowerPoint with Section 508-compliant scenarios, drag-and-drop, slider decisions, and targeted assessments to improve how staff serve government clients.

04/2024 — 09/2025

Career Development

● Completed the ATD E-Learning Instructional Design Certificate - 08/2024.
● Studied for the Section 508 Trusted Tester certification. Earned - 11/2025.

09/2021 — 04/2024

Instructional Designer — LUMEN

● Designed and developed 6 SCORM-compliant new-hire onboarding courses for 300+ offshore employees, using ADDIE/SAM and SME input to orient new hires to the products they supported and shorten ramp-up time.
● Supported a 100% course-completion requirement for contract retention by building SuccessFactors LMS completion reports and a daily-updated monday.com tracker that gave managers clear visibility into team training status.
● Managed offshore stakeholders to follow up on incomplete courses and update team rosters, keeping required training on schedule.
● Maintained a team engagement score of 85%+ as engagement lead and onboarding specialist for 60 U.S.-based employees.

04/2015 — 09/2021

CenturyLink/Conduent | Instructional Designer - Outsourced to Conduent in 2019

● Built a database-driven Classic ASP event registration platform which let coordinators launch and manage their own event sites through a web form, saving $840K in the first year by eliminating vendor and development costs across 8 event sites.
● Designed and delivered web-based training (WBT) for ~700 employees across sales, call center, and field technician teams, aimed at reducing call volume, increasing sales, cutting truck rolls, and improving first-visit job completion.
● Replaced a single-user Excel tracker with a web-based project tracking system (Classic ASP, Microsoft Access and SQL) with admin functions, letting 10 instructional designers and 3 LMS administrators track and update 2,148+ projects at the same time, and created a standardized project naming and numbering convention.
● Automated a 27-step project workflow that advanced projects to the next stage and emailed the responsible department.

Get In Touch

LET'S BUILD SOMETHING

Have an exciting project in mind or just want to say hi? I'd love to hear from you. You can email here. <--